Advertising and Promotions
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In today’s highly competitive world, it is very much important to spread the word about your business. Its products or services among the targeted customers and clients. To sell your products or services, to your targeted audience, there is a wide range of marketing solutions. Amidst of highly aggressive competition market, unless you adopt creative advertising strategies. It will be very tough to make your business and brand name to reach your targeted audience. One of the wisest ways to achieve this tough goal is to hire the best advertising agency in US that will ensure the right promotion of your business.
Mercatoagency, the advertising company in US seamlessly blends comprehensive brand knowledge, extensive competitive information, and intuitive consumer insight to create targeted communication that works.
Our business is all about our relationships with clients. We exist, we create, we deliver, and we succeed because of our clients and their trust in us. We work closely with them, add value in building their brands, create demand for their products and services, and enhance their market share in today’s competitive marketplace. As an acknowledgment of the effectiveness of our result-oriented strategies.
How We Can Facilitate You in Advertising
Above The Line Advertising
Above-the-line advertising is designed to reach and influence a greater number of mass audiences at various levels of engagement. These include conventional media as we know it, television and radio advertising, print as well as the internet. This is communication that is targeted to a wider spread of audience and is not specific to individual consumers. ATL advertising tries to reach out to the mass as a consumer audience.
As one of the most competitive digital and media agencies in US, we will make sure that your brand or product will receive the highest engagement and visibility from the various audience. We will assign the most effective channel to maximize your company’s capabilities.
Advertising Creative Strategy
Technology has revolutionized Advertising scene in the industry in the most productive and effective way possible. Through the advent of smartphones and social media, numerous opportunities and possibilities have led many Advertisers to formulate strategies and methods to effectively advertise a product or service.
Mercatoagency as one of the best advertising agencies in US has taken the challenge of the new-age advertising. We take advantage of this digital era by offering integrated solutions from marketing to advertising. We focus on determining the various perspective of consumers, competitors, influencers and even previous trends to come up with a winning proposition.
Below The Line Advertising
Reaching your target market doesn’t have to cost a lot, learn the most effective way of targeting the vast majority of your clientele in the most efficient way. Below-the-line Advertising includes techniques that capture a focused group of your consumer instead of a mass audience, it can be in the form of catalogs, email marketing, trade shows and search engine marketing. More so, it promotes face-to-face interaction with the customers to find out exactly the opinion, impression or perception of the targeted audience.
We strongly advise this approach for companies who would like to make the most out of an effective yet cost-efficient manner of advertising. Mercatoagency understands the fact that every company needs a high yielding campaign with lesser expenses as possible.
Reach any mobile screen and limitless demographics with Mercatoagency’s high-performance mobile advertising services. Draw mobile traffic to your eCommerce or entertainment site anywhere, at any time of the day with our RTB. Access our patented optimization platform for advanced mobile campaign performance and conversion.
Branding is everything. A Strong brand that conveys the message across creates a lasting impression on all your prospective clientele. Your Brand tells your business’ story. It reflects the entirety of its operations and it measures the quality, trust, and innovations.
Mercatoagency’s creative team will work with you to establish your Branding Strategy and to properly position it on the market. To achieve the highest degree of branding, we can deliberate and consolidate our ideas to come up with a strong and compelling branding proposition.
A competitive analysis is a critical part of a company’s marketing plan. With this evaluation, you can establish the unique selling proposition of your product and the leverage you got against your competitors in the market. More so, this analysis is imperative in identifying the company’s opportunities and threats.
Mercatoagency performs competitive analysis and competitor profiling to anticipate the unforeseen setbacks of each campaigns being handled and overcome inevitable competitions in the market.
Outdoor Campaigns Design
Outdoor campaigns provide an effective channel for reaching the masses who are always on-the-go. Given the busy lifestyle of the consumers right now, needless to say, that they spend most their time outside of their houses. Outdoor Campaigns target people who don’t have an easy access online. Outdoor campaigns like billboards still surround us with a pervasiveness. It confronts every passerby in the all the busy streets of the metro.
Mercatoagency will devise the best outdoor campaign plan suitable for your business. This will enable us to gain more visibility and prominence offline.
Positioning is a marketing concept that outlines the process of marketing a product or service to its target consumers. It is a thorough branding plan that functions on the consumer with emphasis on consciousness and associations. Mercatoagency creates an image for the product based on our customers on its intended audience. We create it through the use of promotion and campaigns.
An intense positioning strategy is tantamount to effective marketing strategy. A good positioning strategy uplifts the marketing efforts and helps transforms a person from a prospect to an actual buyer or customer.
Print Campaigns Design
A certain brand or company must understand how to create an effective print advertising designs. This is a way to eliminate competition in the market and position yourself in the industry whilst attracting new potential customers or clients along the way.
Mercatoagency with the help of our passionate and competitive group of designers will help you create a print campaign that compels and resonates.
Mercatoagency implements a systematic process in targeting or segmenting the consumers, first, we determine which kinds of customers exist in a certain place or community through analysis and research. We select or choose the group that might have interest on the products or services being offered, finally, we optimize our products/services for that particular segment and establish a connection or bond to position the brand properly. Mercatoagency stands the variations and dynamicity of every group of audiences. We carefully study their behavior to properly create a profile on each group to save time, energy and money.
Quantitative Qualitative Results
Quantitative Research is used to quantify the problem by generating numerical data that can be transformed into usable statistics. It is used to quantify attitudes, behaviors, and/or opinions. Whereas, Qualitative Research or exploratory research is primarily utilized to provide an understanding of subliminal reasons, opinions, and motivations of a certain subject. It is used to gain insights to derive an effective hypothesis for the potential quantitative result.
Mercatoagency is well-versed in identifying both Quantitative and Qualitative approach to produce a quality output. We meticulously identify which technique will be more effective on the campaign. Mercatoagency will discern will the method that will be beneficial for the client.
Test analysis is the process of looking at something that can be used to derive test information. It not just merely a single action but rather, it consists of many different activities which are executed to achieve a good quality product.
Mercatoagency follows a systematic process in testing all software, mobile app features and other to guarantee a smooth operation and to provide a quality output. We meticulously analyze the System Requirement specifications to identify the details as to where actual testing must commence.